Applied Strategic Marketing 4th Edition
Applied strategic marketing discusses the strategic role of marketing management in modern organisations. The focus is on how managers choose and manage the markets.
Strategic Marketing Ppt
Access to top selling Juta Academic titles as eBooks are now available via the. Please click on the eBook titles listed below to purchase these directly from the. Focusing on the interaction between marketing research decisions and marketing management decisions, Malhotra offers a highly contemporary review that enables readers to increase their SPSS and Excel skills.
Exactly what executives and senior staff require: A practical, repeatable methodology for effective, sustainable market planning and measurement. Here is a process for synchronizing all of those seemingly overly complex, costly marketing teams and tasks with the company's real objectives and strategy. This concise book is invaluable to sales and marketing staffs: In one resource, it provides the context and tools needed to formulate and implement effective marketing plans, regionally or globally, based on the true sum of the organization's capabilities. Senior executives will see that it also presents the frameworks necessary to establishing a common methodology and language of market assessment, planning and measurement that transcend the 'sales and marketing department', incorporating all departments in the active development and identification of true market differentiators and opportunities. Car stereo connector. The success of a product or service is determined by the power of its business model. Professor Chernev establishes the foundation for establishing, evaluating, and tuning the business model by introducing the 'G-STIC' framework. The book excels in presenting the hard questions that must be addressed in order to truly develop and test a business model relative to its Goals, Strategy, Tactics, Implementation, and Controls (G-STIC).
There is no hiding. Weakness and strengths are quickly revealed. Since sustained business success can only be achieved by optimizing the value to relevant parties, Professor Chernev then provides a methodology that forces the organization to consider exactly what value its offering creates for customers, collaborators, and itself. The '3-V' framework allows the organization to assess and manage the Customer Value, the Collaborator Value, and the Company Value (3-V). Senior executives will be encouraged by the degree to which this framework can reveal how the organization may be over- or under-delivering value to critical constituents. This is a practical guide that is easily converted into specific individual tasks, whether one is building or rebuilding a marketing process and plan.
Strategic Marketing Process
One is invigorated by the clarity, simplicity, practicality, and results of Professor Chernev's techniques. 553 Books found matching search TIP: When selecting a textbook, try choose books from a bookseller in the same area/province to elimenate or lower postage costs.